On our website we use “Google AdWords”, a service provided by Google Inc. , 1600 Amphitheatre Parkway, Mountain View, CA 94 043, USA (hereinafter referred to as “Google”). Google AdWords enables us to use advertising media (so-called Google AdWords) on external websites to alert us to our attractive offers. This enables us to determine how successful individual advertising measures are. These advertising materials are delivered by Google via a so-called “Ad Server.” For this purpose, we use so-called Ad Server cookies, by which certain parameters for measuring success, such as displaying the ads or clicks by the users, can be measured. If you access our website via a Google ad, a cookie is stored by Google Adwords on your PC. These cookies usually lose their validity after 30 days. They are not intended to be used to identify you personally. The following information is usually stored for this cookie as analysis values: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wants to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on his computer has not yet expired, Google and the customer may recognize that the user has clicked on the ad and has been redirected to that page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be traced through the websites of Adwords customers. We do not collect and process personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media, in particular we cannot identify the users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected by Google through the use of Google AdWords. To the best of our knowledge, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you have a user account at Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google, or if you have not logged in, it is possible that Google will find out and store your IP address.
We use Google AdWords for marketing and optimization purposes, in particular to display relevant and interesting ads for you, to improve campaign performance reports, and to achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser settings. We would like to point out that in this case, you may not be able to use all the functions of our website to the fullest extent. The prevention of the storage of cookies is also possible by setting your web browser so that cookies are blocked by the domain "www.googleadservices.com" (
https://www. google. en/settings/ads). We would like to point out that this setting is deleted when you delete your cookies. You can also disable interest-based ads by clicking on the
https://optout.aboutads.info/?c=2&lang=EN link. We would like to point out that this setting is also deleted when you delete your cookies.
In addition, Google is subject to the Privacy Shield Agreement concluded between the European Union and the United States and has been certified. As a result, Google undertakes to comply with the standards and regulations of European data protection law. More information can be found in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. You can find further information on Google’s use of data, options for setting and objecting, as well as data protection on the following Google websites:
Data protection declaration:
https://policies.google.com/privacy?hl=en
Google website statistics:
https://services.google.com/sitestats/en.html